Roxana Maria-Barbu, PhD

Founder and Principal Consultant

Speaker, educator, researcher, and insatiably curious human being.


I talk about:

  • Cognitive Psychology
  • User Interviews
  • Empathy
  • Neurodiversity
  • Accessibility
  • Behavior Change
  • UX
  • Human/Computer Interaction

About Me

Hailing from a village where black-and-white television was a luxury has given me a unique perspective that I carry with me into my work today. While acknowledging all that technology can enable, in the rush to find technology-based solutions, I always emphasize the importance of those digital solutions being firmly rooted in their broader physical and cultural context.

Roots in the world of Chemistry, a PhD in Cognitive Science, and a knack for translating complex data, has provided me with the unique ability to converse fluently in the realms of data science. In my quest to understand the human experience, I blend traditional UX research methods with insights from heavyweight studies in neuroscience. For me, creating a product is about crafting experiences that sync seamlessly with the intricacies of the human mind.

As the founder of Research Rendezvous Inc., I work with clients on projects of varying sizes and duration. From short-term consultations, to longer projects that can stretch from ideation to post-market release. I provide a holistic approach that marries the theoretical with the practical. Whether it's setting up a UX practice, infusing behavior change strategies into an organization or product, or bridging the communication gap between UX and data science teams—I'm here to streamline and enhance the process.

How I can help

End-to-End Product Support:

Navigating the entire product journey, from ideation to post-release, we engage with both internal teams and users / potential to ensure a seamless and user-centric experience.

Strategic Consultations on key topics such as:

1. kickstarting UX practices
2. implementing behavior change strategies
3. fostering effective collaborations between UX and data science teams.


Diverse Sector Expertise:

With experience spanning government, academia, and industry, we bring a versatile perspective to every project.


Cognitive Science Insights:

My background in cognitive science enables us to tap into ongoing research on human cognition and behavior. We translate this knowledge into practical solutions, making every interaction meaningful.

Blog: Design for Behavior Change

Video: Designing for Behavior Change



Dr. Roxana Maria-Barbu is one of the rare individuals that can bridge between Product Design and Data Science, and this is such a critical bridge for designing data-informed products well to meet the needs of the people using them.

- Jennifer Fraser



See me in action

Get in touch

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